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40% of U.S. workers have saved
less than $25,000 for retirement.*

*2019 Retirement
Confidence Survey, EBRI

Only 42% of Americans know how
much money to save for retirement.*

*2019 Retirement Confidence Survey, EBRI

43% of retirees left
the workforce earlier
than planned.*

*2019 Retirement
Confidence Survey, EBRI

Our Firm

"Opportunities will come and go, but if you do nothing about them, so will you." -RICHIE NORTON

We are a full-service financial firm in the Dallas-Fort Worth area committed to helping people pursue their financial goals. We offer a wide range of financial products and services to individuals and business owners. We conduct seminars throughtout Plano, Frisco, Richardson, Allen, McKinney, and Dallas.  We believe you will be better able to identify your goals and make sound decisions to help reach them through sound financial information.

Please call us if you have any questions about our firm or the range of financial products and services we provide. 


Our Advisors:

Tom Eifler

Thomas O. Eifler Jr. has been in the financial services industry since 1988. Tom has a bachelor's degree in finance from Xavier University in Cincinnati, Ohio, where he graduated cum laude after just two and a half years. 

Many Texans may recognize Tom's voice as the former weekend host of the “Financial Safari” radio show on WBAP 820 and KLIF 570, on which he educated listeners on retirement income strategies and the pitfalls of improper estate planning.

Tom also enjoys another type of airtime outside his role at Canyon Creek Capital. He began flying at age 17 and is an commercial multi-engine instrument-rated airplane pilot as well as a commercial-rated helicopter pilot. He has used the latter license to assist in the aftermath of natural disasters.

Tom resides in Plano. He is married to Susan and they have 8 children, Thomas, Christopher, Alaina, Emily, Sam, Eloise, Jacob and Matthew.


Benjamin Watson

Benjamin Watson is dedicated to serving the needs of his clients as an Investment Advisor Representative of Wealth Trust Asset Management, LLC. He strives to get to know all clients on a personal level to better suit their needs. Benjamin has spent the last few years pioneering new approaches to developing client relationships before, during, and after the planning process. He believes maintaining positive relationships with clients is just as important as pursuing new prospects and engages each goal with the same degree of passion.


Our Staff:

Brittnee Allen

Brittnee Allen was born in paradise but her stay in Hawaii was short lived. Her Father was in the Army and his orders relocated the family to Dallas, TX. She has been a lifelong Texan working in the investment business for seven years. Her role as a Client Services Specialists at Canyon Creek is critical to the operations and the total client experience. From first impressions, onboarding clients, to systems management, her expertise is an integral part of Canyon Creek Capital's strategic procedures. Brittnee lives in Mansfield, TX with her husband of 14 years and her two sons.